All the artists featured in this exhibition were asked to make new work responding to a 1920's postcard image of Balholm, modern-day Balestrand. A historic artist community for over 150 years, located in Sognefjord, a short journey north of Bergen. Many renowned artists have resided here over time such as Hans Dahl, Emma and Adelsteen Normann, and Hans Gude.

The 35 artists were given the opportunity to respond to the image in any way they saw fit, whilst keeping the postcards original dimensions. Some reproduced the postcard image in a new medium, some abstracting the image into descriptive shapes and forms and others doing their own research and creating work based on Balhom’s apple harvesting and cider industry. 

Completed artworks were then sent to a UK address before being brought all together to Bergen. In a flipped postcard exchange, sending an artwork of Norway to Norway. Providing an interesting external insight to Bergen and the surrounding landscape, culture and history from artists who have perhaps never been to the country before.